It's about Kids and Materialism - and suggests that feelings of self worth and acceptance are crucial to helping kids develop less materialistic values.
And you know what is the best (research from the UofI again) help for kids and teens developing a realistic sense of self worth? Participation in faith based youth groups. And service to others. Interesting, huh?
If our kids have a way to give to others and know their worth as children of God, they "need" fewer material things. Interesting.